THE ORDINARY VIDEO GAME
CLIENT: THE ORDINARY
DATE: SEPTEMBER 2025
LOCATION: PARIS & BERLIN
ROLE: CONCEPT, ART & DESIGN DIRECTION
AGENCY: AIMKO, Developed in collaboration with Perimetre
An arcade-style video game that translated the brand’s identity into an engaging, playful experience. The game invited visitors to interact with the skincare narrative through a fun challenge, blending digital interaction with the physical environment of the pop-up. By transforming product storytelling and the product campaign into an immersive game, the installation created memorable moments of discovery while strengthening the connection between brand and audience.