THE ORDINARY POP UP DESIGN
CLIENT: THE ORDINARY
DATE: SEPTEMBER 2025
LOCATION: PARIS & BERLIN
ROLE: LEAD SPATIAL DESIGNER
AGENCY: AIMKO
A pop-up concept for The Ordinary’s sulfur-based acne treatment, designed as an immersive spatial extension of the campaign. The environment takes cues from a Tron inspired digital universe, where arcade aesthetics and pixelated effects transform the space into a hybrid between game and reality. Central to the design is an interactive game experience, integrated seamlessly into the architecture of the pop-up. Through grid structures, shifting light, and layered digital motifs, the space evokes a futuristic playfield that reflects both the product’s innovative qualities and its youthful, experimental positioning.